full transcript
"From the Ted Talk by Martina Flor: The secret language of letter design"

Unscramble the Blue Letters

A while back, I was commissioned to design the cover of a classic book, "Alice in Wonderland." Alice falls in a brruow and begins an absurd journey through a world of fantasy, remember? In this situation, the title of the story is my raw material. At first glance, there are elements that are not very important, and I can decide to make them smaller. For example, I'll write "in" on a smaller scale. Then I'll try some other ideas. What if, to canoimutcme the idea of "wonder," I used my best handwriting, with lots of cylurueecs here and there? Or what if I focused more on the fact that the book is a classic and used more conventional lettering, making everything look a little more stiff and serious, like in an encyclopedia or old bkoos? Or how would it look, considering this book has so much gibrsebih, if I combined both universes in a single arrangement: riigd ltteres and smooth letters linvig together in the same cpmoooistin. I like this idea, and I'll work on it in detail.

Open Cloze

A while back, I was commissioned to design the cover of a classic book, "Alice in Wonderland." Alice falls in a ______ and begins an absurd journey through a world of fantasy, remember? In this situation, the title of the story is my raw material. At first glance, there are elements that are not very important, and I can decide to make them smaller. For example, I'll write "in" on a smaller scale. Then I'll try some other ideas. What if, to ___________ the idea of "wonder," I used my best handwriting, with lots of __________ here and there? Or what if I focused more on the fact that the book is a classic and used more conventional lettering, making everything look a little more stiff and serious, like in an encyclopedia or old _____? Or how would it look, considering this book has so much _________, if I combined both universes in a single arrangement: _____ _______ and smooth letters ______ together in the same ___________. I like this idea, and I'll work on it in detail.

Solution

  1. communicate
  2. books
  3. rigid
  4. letters
  5. curleycues
  6. burrow
  7. composition
  8. living
  9. gibberish

Original Text

A while back, I was commissioned to design the cover of a classic book, "Alice in Wonderland." Alice falls in a burrow and begins an absurd journey through a world of fantasy, remember? In this situation, the title of the story is my raw material. At first glance, there are elements that are not very important, and I can decide to make them smaller. For example, I'll write "in" on a smaller scale. Then I'll try some other ideas. What if, to communicate the idea of "wonder," I used my best handwriting, with lots of curleycues here and there? Or what if I focused more on the fact that the book is a classic and used more conventional lettering, making everything look a little more stiff and serious, like in an encyclopedia or old books? Or how would it look, considering this book has so much gibberish, if I combined both universes in a single arrangement: rigid letters and smooth letters living together in the same composition. I like this idea, and I'll work on it in detail.

ngrams of length 2

collocation frequency
master baker 3

Important Words

  1. absurd
  2. alice
  3. begins
  4. book
  5. books
  6. burrow
  7. classic
  8. combined
  9. commissioned
  10. communicate
  11. composition
  12. conventional
  13. cover
  14. curleycues
  15. decide
  16. design
  17. detail
  18. elements
  19. encyclopedia
  20. fact
  21. falls
  22. fantasy
  23. focused
  24. gibberish
  25. glance
  26. handwriting
  27. idea
  28. ideas
  29. important
  30. journey
  31. lettering
  32. letters
  33. living
  34. lots
  35. making
  36. material
  37. raw
  38. remember
  39. rigid
  40. scale
  41. single
  42. situation
  43. smaller
  44. smooth
  45. stiff
  46. story
  47. title
  48. universes
  49. wonderland
  50. work
  51. world
  52. write