full transcript

From the Ted Talk by Paul Bennett: Design is in the details

Unscramble the Blue Letters

And, again, as designers, we wanted to make this thing incredibly beautiful and snepd a lot of time thinking of the form. And that was completely irrelevant. When you put yourself in the position of these people, things like the fact that this has to be able to fold up and fit on a bicycle, become much more relevant than the form of it. The way it's produced, it has to be peoudrcd with idginnuoes marcnnfutauig methods and indigenous materials. So it had to be looked at completely from the point of view of the user. We had to completely transfer ourselves over to their world. So what seems like a very clunky product is, in fact, iinrbdlecy useful. It's powered a bit like a smastireatr — you pump up and down on it. Children can use it. Adults can use it. Everybody uses it. It's tinnrug these guys — again, one of the themes — it's turning them into entrepreneurs.

Open Cloze

And, again, as designers, we wanted to make this thing incredibly beautiful and _____ a lot of time thinking of the form. And that was completely irrelevant. When you put yourself in the position of these people, things like the fact that this has to be able to fold up and fit on a bicycle, become much more relevant than the form of it. The way it's produced, it has to be ________ with __________ _____________ methods and indigenous materials. So it had to be looked at completely from the point of view of the user. We had to completely transfer ourselves over to their world. So what seems like a very clunky product is, in fact, __________ useful. It's powered a bit like a ___________ — you pump up and down on it. Children can use it. Adults can use it. Everybody uses it. It's _______ these guys — again, one of the themes — it's turning them into entrepreneurs.

Solution

  1. spend
  2. incredibly
  3. turning
  4. indigenous
  5. produced
  6. stairmaster
  7. manufacturing

Original Text

And, again, as designers, we wanted to make this thing incredibly beautiful and spend a lot of time thinking of the form. And that was completely irrelevant. When you put yourself in the position of these people, things like the fact that this has to be able to fold up and fit on a bicycle, become much more relevant than the form of it. The way it's produced, it has to be produced with indigenous manufacturing methods and indigenous materials. So it had to be looked at completely from the point of view of the user. We had to completely transfer ourselves over to their world. So what seems like a very clunky product is, in fact, incredibly useful. It's powered a bit like a Stairmaster — you pump up and down on it. Children can use it. Adults can use it. Everybody uses it. It's turning these guys — again, one of the themes — it's turning them into entrepreneurs.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
huge amount 3
tiny human 2
design solution 2
empathic solution 2
interesting place 2
palm pilot 2
human gesture 2
storage system 2

Important Words

  1. adults
  2. beautiful
  3. bicycle
  4. bit
  5. children
  6. clunky
  7. completely
  8. designers
  9. entrepreneurs
  10. fact
  11. fit
  12. fold
  13. form
  14. guys
  15. incredibly
  16. indigenous
  17. irrelevant
  18. looked
  19. lot
  20. manufacturing
  21. materials
  22. methods
  23. people
  24. point
  25. position
  26. powered
  27. produced
  28. product
  29. pump
  30. put
  31. relevant
  32. spend
  33. stairmaster
  34. themes
  35. thinking
  36. time
  37. transfer
  38. turning
  39. user
  40. view
  41. wanted
  42. world