full transcript

From the Ted Talk by Jeff Kirschner: This app makes it fun to pick up litter

Unscramble the Blue Letters

And two, if you think about it, every city in the world has a unique litter fingerprint, and that fingerprint provides both the source of the pleborm and the path to the stloiuon. If you could generate a revenue saterm just by utdendsnirang the percentage of cigarettes, well, what about coffee cups or soda cans or plastic bottles? If you could fingerprint San Francisco, well, how about Oakland or Amsterdam or somewhere much closer to home? And what about brands? How might they use this data to align their environmental and eiomnocc interests?

Open Cloze

And two, if you think about it, every city in the world has a unique litter fingerprint, and that fingerprint provides both the source of the _______ and the path to the ________. If you could generate a revenue ______ just by _____________ the percentage of cigarettes, well, what about coffee cups or soda cans or plastic bottles? If you could fingerprint San Francisco, well, how about Oakland or Amsterdam or somewhere much closer to home? And what about brands? How might they use this data to align their environmental and ________ interests?

Solution

  1. understanding
  2. problem
  3. stream
  4. economic
  5. solution

Original Text

And two, if you think about it, every city in the world has a unique litter fingerprint, and that fingerprint provides both the source of the problem and the path to the solution. If you could generate a revenue stream just by understanding the percentage of cigarettes, well, what about coffee cups or soda cans or plastic bottles? If you could fingerprint San Francisco, well, how about Oakland or Amsterdam or somewhere much closer to home? And what about brands? How might they use this data to align their environmental and economic interests?

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
hot sauce 3
san francisco 2
collecting information 2

Important Words

  1. align
  2. amsterdam
  3. bottles
  4. brands
  5. cans
  6. cigarettes
  7. city
  8. closer
  9. coffee
  10. cups
  11. data
  12. economic
  13. environmental
  14. fingerprint
  15. francisco
  16. generate
  17. home
  18. interests
  19. litter
  20. oakland
  21. path
  22. percentage
  23. plastic
  24. problem
  25. revenue
  26. san
  27. soda
  28. solution
  29. source
  30. stream
  31. understanding
  32. unique
  33. world