full transcript

From the Ted Talk by Zach Kaplan + Keith Schacht: Toys and materials from the future

Unscramble the Blue Letters

ZK: It was like six months ago that kteih and I were out in L.A., and we were at skurbacts having cffoee with Roman Coppola. He works on mostly music videos and commercials with his company, The Directors Bureau. As we were talking, Roman told us that he's kind of an inventor on the side. And we were showing him the same gel magnet that you're holding in your hand — and you know, we shared the same iades. And you could see it in his face: Roman srtats to get really excited and he whips out this manila folder; he opens it up and Keith and I look in, and he starts showing us concepts that he's been working on. These things just get him really excited. And so we're looking at these concepts, and we were just like, whoa, this guy's good. Because the way that he penstreed the concept — his aporpcah was totally different than ours. He sold it to you as if it was for sale right now. When we were going in the car back to the airport, we were thinking: why was this so powerful? And as we thought about it more, we realized that it let you fill in all the details about the experience, just as if you saw it on TV. So, for TED we diedecd to take our frtvoiae idea for the gel magnet and work with Roman and his team at the Directors Bureau to create a commercial for a product from the future.

Open Cloze

ZK: It was like six months ago that _____ and I were out in L.A., and we were at _________ having ______ with Roman Coppola. He works on mostly music videos and commercials with his company, The Directors Bureau. As we were talking, Roman told us that he's kind of an inventor on the side. And we were showing him the same gel magnet that you're holding in your hand — and you know, we shared the same _____. And you could see it in his face: Roman ______ to get really excited and he whips out this manila folder; he opens it up and Keith and I look in, and he starts showing us concepts that he's been working on. These things just get him really excited. And so we're looking at these concepts, and we were just like, whoa, this guy's good. Because the way that he _________ the concept — his ________ was totally different than ours. He sold it to you as if it was for sale right now. When we were going in the car back to the airport, we were thinking: why was this so powerful? And as we thought about it more, we realized that it let you fill in all the details about the experience, just as if you saw it on TV. So, for TED we _______ to take our ________ idea for the gel magnet and work with Roman and his team at the Directors Bureau to create a commercial for a product from the future.

Solution

  1. presented
  2. ideas
  3. approach
  4. starbucks
  5. keith
  6. coffee
  7. favorite
  8. decided
  9. starts

Original Text

ZK: It was like six months ago that Keith and I were out in L.A., and we were at Starbucks having coffee with Roman Coppola. He works on mostly music videos and commercials with his company, The Directors Bureau. As we were talking, Roman told us that he's kind of an inventor on the side. And we were showing him the same gel magnet that you're holding in your hand — and you know, we shared the same ideas. And you could see it in his face: Roman starts to get really excited and he whips out this manila folder; he opens it up and Keith and I look in, and he starts showing us concepts that he's been working on. These things just get him really excited. And so we're looking at these concepts, and we were just like, whoa, this guy's good. Because the way that he presented the concept — his approach was totally different than ours. He sold it to you as if it was for sale right now. When we were going in the car back to the airport, we were thinking: why was this so powerful? And as we thought about it more, we realized that it let you fill in all the details about the experience, just as if you saw it on TV. So, for TED we decided to take our favorite idea for the gel magnet and work with Roman and his team at the Directors Bureau to create a commercial for a product from the future.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
unexpected properties 3
gel magnet 3
directors bureau 3
favorite idea 3
japan called 2
technical standpoint 2
aluminum tube 2
dry liquid 2

Important Words

  1. airport
  2. approach
  3. bureau
  4. car
  5. coffee
  6. commercial
  7. commercials
  8. company
  9. concept
  10. concepts
  11. coppola
  12. create
  13. decided
  14. details
  15. directors
  16. excited
  17. experience
  18. favorite
  19. fill
  20. future
  21. gel
  22. good
  23. hand
  24. holding
  25. idea
  26. ideas
  27. inventor
  28. keith
  29. kind
  30. magnet
  31. manila
  32. months
  33. music
  34. opens
  35. powerful
  36. presented
  37. product
  38. realized
  39. roman
  40. sale
  41. shared
  42. showing
  43. side
  44. sold
  45. starbucks
  46. starts
  47. talking
  48. team
  49. ted
  50. thought
  51. told
  52. totally
  53. tv
  54. videos
  55. whips
  56. whoa
  57. work
  58. working
  59. works