full transcript

From the Ted Talk by Timothy Prestero: Design for people, not awards

Unscramble the Blue Letters

Who is our customer? Well, here's an example. This is a Bangladeshi hospital detircor outside his facility. It turns out he doesn't buy any of his equipment. Those decisions are made by the Ministry of heatlh or by foreign donors, and it just kind of sowhs up. Similarly, here's a multinational medical-device manufacturer. It turns out they've got to fish where the fish are. So it turns out that in emerging markets — where the fish are — are the emerging middle class of these countries — diseases of affluence: heart disease, iiftrniltey. So it turns out that design for outcomes in one apecst really means tkinnihg about design for mancafrutue and distribution. OK, that was an important lesson.

Open Cloze

Who is our customer? Well, here's an example. This is a Bangladeshi hospital ________ outside his facility. It turns out he doesn't buy any of his equipment. Those decisions are made by the Ministry of ______ or by foreign donors, and it just kind of _____ up. Similarly, here's a multinational medical-device manufacturer. It turns out they've got to fish where the fish are. So it turns out that in emerging markets — where the fish are — are the emerging middle class of these countries — diseases of affluence: heart disease, ___________. So it turns out that design for outcomes in one ______ really means ________ about design for ___________ and distribution. OK, that was an important lesson.

Solution

  1. director
  2. infertility
  3. health
  4. shows
  5. aspect
  6. thinking
  7. manufacture

Original Text

Who is our customer? Well, here's an example. This is a Bangladeshi hospital director outside his facility. It turns out he doesn't buy any of his equipment. Those decisions are made by the Ministry of Health or by foreign donors, and it just kind of shows up. Similarly, here's a multinational medical-device manufacturer. It turns out they've got to fish where the fish are. So it turns out that in emerging markets — where the fish are — are the emerging middle class of these countries — diseases of affluence: heart disease, infertility. So it turns out that design for outcomes in one aspect really means thinking about design for manufacture and distribution. OK, that was an important lesson.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
beautiful baby 3
effective phototherapy 3
pay attention 3
concept car 2
intensive care 2
blue light 2
receiving effective 2
silly mom 2

ngrams of length 3

collocation frequency
receiving effective phototherapy 2

Important Words

  1. aspect
  2. bangladeshi
  3. buy
  4. class
  5. countries
  6. customer
  7. decisions
  8. design
  9. director
  10. disease
  11. diseases
  12. distribution
  13. donors
  14. emerging
  15. equipment
  16. facility
  17. fish
  18. foreign
  19. health
  20. heart
  21. hospital
  22. important
  23. infertility
  24. kind
  25. lesson
  26. manufacture
  27. manufacturer
  28. markets
  29. means
  30. middle
  31. ministry
  32. multinational
  33. outcomes
  34. shows
  35. similarly
  36. thinking
  37. turns