full transcript
"From the Ted Talk by Melinda Gates: What nonprofits can learn from Coca-Cola"

Unscramble the Blue Letters

And I think we make a fundamental mistake — we make an assumption, that we think that, if people need something, we don't have to make them want that. And I think that's a mistake. And there's some indications around the wlord that this is starting to change. One example is sanitation. We know that a miloiln and a half children die a year from diarrhea and a lot of it is because of open defecation. But there's a solution: you build a toilet. But what we're finding around the world, over and over again, is, if you build a toilet and you levae it there, it doesn't get used. People reuse it for a slab for their home. They sometimes store grain in it. I've even seen it used for a ckecihn coop. (Laughter) But what does marketing really entail that would make a sanitation solution get a result in diarrhea? Well, you work with the community. You sartt to talk to them about why open defecation is something that shouldn't be done in the village, and they agree to that. But then you take the toilet and you position it as a medorn, trendy convenience. One state in Northern India has gone so far as to link tloeits to cihortsup. And it works — look at these heeidanls. (Laughter) I'm not kidding. Women are refusing to marry men without toilets. No loo, no "I do."

Open Cloze

And I think we make a fundamental mistake — we make an assumption, that we think that, if people need something, we don't have to make them want that. And I think that's a mistake. And there's some indications around the _____ that this is starting to change. One example is sanitation. We know that a _______ and a half children die a year from diarrhea and a lot of it is because of open defecation. But there's a solution: you build a toilet. But what we're finding around the world, over and over again, is, if you build a toilet and you _____ it there, it doesn't get used. People reuse it for a slab for their home. They sometimes store grain in it. I've even seen it used for a _______ coop. (Laughter) But what does marketing really entail that would make a sanitation solution get a result in diarrhea? Well, you work with the community. You _____ to talk to them about why open defecation is something that shouldn't be done in the village, and they agree to that. But then you take the toilet and you position it as a ______, trendy convenience. One state in Northern India has gone so far as to link _______ to _________. And it works — look at these _________. (Laughter) I'm not kidding. Women are refusing to marry men without toilets. No loo, no "I do."

Solution

  1. chicken
  2. courtship
  3. toilets
  4. world
  5. leave
  6. headlines
  7. million
  8. start
  9. modern

Original Text

And I think we make a fundamental mistake — we make an assumption, that we think that, if people need something, we don't have to make them want that. And I think that's a mistake. And there's some indications around the world that this is starting to change. One example is sanitation. We know that a million and a half children die a year from diarrhea and a lot of it is because of open defecation. But there's a solution: you build a toilet. But what we're finding around the world, over and over again, is, if you build a toilet and you leave it there, it doesn't get used. People reuse it for a slab for their home. They sometimes store grain in it. I've even seen it used for a chicken coop. (Laughter) But what does marketing really entail that would make a sanitation solution get a result in diarrhea? Well, you work with the community. You start to talk to them about why open defecation is something that shouldn't be done in the village, and they agree to that. But then you take the toilet and you position it as a modern, trendy convenience. One state in Northern India has gone so far as to link toilets to courtship. And it works — look at these headlines. (Laughter) I'm not kidding. Women are refusing to marry men without toilets. No loo, no "I do."

ngrams of length 2

collocation frequency
coca cola 8
local entrepreneurial 4
entrepreneurial talent 4
health extension 4

ngrams of length 3

collocation frequency
local entrepreneurial talent 4

Important Words

  1. agree
  2. assumption
  3. build
  4. change
  5. chicken
  6. children
  7. community
  8. convenience
  9. coop
  10. courtship
  11. defecation
  12. diarrhea
  13. die
  14. entail
  15. finding
  16. fundamental
  17. grain
  18. headlines
  19. home
  20. india
  21. indications
  22. kidding
  23. laughter
  24. leave
  25. link
  26. loo
  27. lot
  28. marketing
  29. marry
  30. men
  31. million
  32. mistake
  33. modern
  34. northern
  35. open
  36. people
  37. position
  38. refusing
  39. result
  40. reuse
  41. sanitation
  42. slab
  43. solution
  44. start
  45. starting
  46. state
  47. store
  48. talk
  49. toilet
  50. toilets
  51. trendy
  52. village
  53. women
  54. work
  55. works
  56. world
  57. year