full transcript

From the Ted Talk by Sebastian Deterding: What your designs say about you

Unscramble the Blue Letters

And even something as innocuous as a single-design chair, like this one by Arne Jacobsen, is a persuasive technology, because, again, it communicates an idea of the good life: a good life — a life that you, as a designer, consent to by saying, "In a good life, goods are pucoredd as sustainably or unsustainably as this chair. Workers are treated as well or as bdlay as the wokerrs were treated that built that caihr." The good life is a life where design is inmroptat because somebody obviously took the time and spent the money for that kind of well-designed chair; where tairoitdn is important, because this is a traditional classic and someone cared about this; and where there is something as conspicuous consumption, where it is OK and normal to spend a humongous amount of money on such a chair, to signal to other people what your sciaol status is.

Open Cloze

And even something as innocuous as a single-design chair, like this one by Arne Jacobsen, is a persuasive technology, because, again, it communicates an idea of the good life: a good life — a life that you, as a designer, consent to by saying, "In a good life, goods are ________ as sustainably or unsustainably as this chair. Workers are treated as well or as _____ as the _______ were treated that built that _____." The good life is a life where design is _________ because somebody obviously took the time and spent the money for that kind of well-designed chair; where _________ is important, because this is a traditional classic and someone cared about this; and where there is something as conspicuous consumption, where it is OK and normal to spend a humongous amount of money on such a chair, to signal to other people what your ______ status is.

Solution

  1. produced
  2. social
  3. workers
  4. badly
  5. important
  6. chair
  7. tradition

Original Text

And even something as innocuous as a single-design chair, like this one by Arne Jacobsen, is a persuasive technology, because, again, it communicates an idea of the good life: a good life — a life that you, as a designer, consent to by saying, "In a good life, goods are produced as sustainably or unsustainably as this chair. Workers are treated as well or as badly as the workers were treated that built that chair." The good life is a life where design is important because somebody obviously took the time and spent the money for that kind of well-designed chair; where tradition is important, because this is a traditional classic and someone cared about this; and where there is something as conspicuous consumption, where it is OK and normal to spend a humongous amount of money on such a chair, to signal to other people what your social status is.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
good life 12
driving behavior 2
persuasive technology 2

Important Words

  1. amount
  2. arne
  3. badly
  4. built
  5. cared
  6. chair
  7. classic
  8. communicates
  9. consent
  10. conspicuous
  11. consumption
  12. design
  13. designer
  14. good
  15. goods
  16. humongous
  17. idea
  18. important
  19. innocuous
  20. jacobsen
  21. kind
  22. life
  23. money
  24. normal
  25. people
  26. persuasive
  27. produced
  28. signal
  29. social
  30. spend
  31. spent
  32. status
  33. sustainably
  34. technology
  35. time
  36. tradition
  37. traditional
  38. treated
  39. unsustainably
  40. workers