full transcript

From the Ted Talk by Chuck Plunkett: When local news dies, so does democracy

Unscramble the Blue Letters

Within a few years, buyouts ordered by past and present owners would reduce the nowsreom by nearly half. And I understood. The rule of thumb used to be that 80 pernect of a newspaper's revenue came from pricy print ads and cdaiesslifs. With emerging giants like Google and Facebook and Craigslist, those advertizing dollars were evaporating. The entire idnrutsy was undergoing a msaivse shift from print to dgiital. Alden's orders were to be digital first. Take advantage of blogs, viedo and social media. They said that one day, the money we made online would make up for the money we lost in print. But that day never came.

Open Cloze

Within a few years, buyouts ordered by past and present owners would reduce the ________ by nearly half. And I understood. The rule of thumb used to be that 80 _______ of a newspaper's revenue came from pricy print ads and ___________. With emerging giants like Google and Facebook and Craigslist, those advertizing dollars were evaporating. The entire ________ was undergoing a _______ shift from print to _______. Alden's orders were to be digital first. Take advantage of blogs, _____ and social media. They said that one day, the money we made online would make up for the money we lost in print. But that day never came.

Solution

  1. classifieds
  2. newsroom
  3. digital
  4. percent
  5. video
  6. massive
  7. industry

Original Text

Within a few years, buyouts ordered by past and present owners would reduce the newsroom by nearly half. And I understood. The rule of thumb used to be that 80 percent of a newspaper's revenue came from pricy print ads and classifieds. With emerging giants like Google and Facebook and Craigslist, those advertizing dollars were evaporating. The entire industry was undergoing a massive shift from print to digital. Alden's orders were to be digital first. Take advantage of blogs, video and social media. They said that one day, the money we made online would make up for the money we lost in print. But that day never came.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
local news 5
great local 5
local paper 4
local newsroom 3
big national 2

ngrams of length 3

collocation frequency
great local paper 2

Important Words

  1. ads
  2. advantage
  3. advertizing
  4. blogs
  5. buyouts
  6. classifieds
  7. craigslist
  8. day
  9. digital
  10. dollars
  11. emerging
  12. entire
  13. evaporating
  14. facebook
  15. giants
  16. google
  17. industry
  18. lost
  19. massive
  20. media
  21. money
  22. newsroom
  23. online
  24. ordered
  25. orders
  26. owners
  27. percent
  28. present
  29. pricy
  30. print
  31. reduce
  32. revenue
  33. rule
  34. shift
  35. social
  36. thumb
  37. undergoing
  38. understood
  39. video
  40. years