full transcript
"From the Ted Talk by Aparna Mehta: Where do your online returns go?"

Unscramble the Blue Letters

And then I started to wonder: How did we get here? I mean, it was only like six years ago when a study reencomdmed that offering free online returns would divre cosutmers to spend more. We started seeing companies offering free online returns to drive more sales and pdvorie a better ecerxiepne. What we didn't realize is that this would lead to more items being returned as well. In the US, companies lost 351 bilolin dollars in sales in 2017 alone. Retailers are scrambling to recover their losses. They try to pclae that returned item online to be sold again, or they'll sell it to a discount partner or a liquidator. Basically, if companies cannot find a place for this item quickly and economically, its place becomes the trash.

Open Cloze

And then I started to wonder: How did we get here? I mean, it was only like six years ago when a study ___________ that offering free online returns would _____ _________ to spend more. We started seeing companies offering free online returns to drive more sales and _______ a better __________. What we didn't realize is that this would lead to more items being returned as well. In the US, companies lost 351 _______ dollars in sales in 2017 alone. Retailers are scrambling to recover their losses. They try to _____ that returned item online to be sold again, or they'll sell it to a discount partner or a liquidator. Basically, if companies cannot find a place for this item quickly and economically, its place becomes the trash.

Solution

  1. billion
  2. recommended
  3. drive
  4. customers
  5. experience
  6. provide
  7. place

Original Text

And then I started to wonder: How did we get here? I mean, it was only like six years ago when a study recommended that offering free online returns would drive customers to spend more. We started seeing companies offering free online returns to drive more sales and provide a better experience. What we didn't realize is that this would lead to more items being returned as well. In the US, companies lost 351 billion dollars in sales in 2017 alone. Retailers are scrambling to recover their losses. They try to place that returned item online to be sold again, or they'll sell it to a discount partner or a liquidator. Basically, if companies cannot find a place for this item quickly and economically, its place becomes the trash.

ngrams of length 2

collocation frequency
online returns 3

Important Words

  1. basically
  2. billion
  3. companies
  4. customers
  5. discount
  6. dollars
  7. drive
  8. economically
  9. experience
  10. find
  11. free
  12. item
  13. items
  14. lead
  15. liquidator
  16. losses
  17. lost
  18. offering
  19. online
  20. partner
  21. place
  22. provide
  23. quickly
  24. realize
  25. recommended
  26. recover
  27. retailers
  28. returned
  29. returns
  30. sales
  31. scrambling
  32. sell
  33. sold
  34. spend
  35. started
  36. study
  37. trash
  38. years