full transcript

From the Ted Talk by Aparna Mehta: Where do your online returns go?

Unscramble the Blue Letters

And then I started to wonder: How did we get here? I mean, it was only like six years ago when a study recommended that offering free online rrutens would drive customers to spend more. We started seeing companies offering free online returns to dvire more sales and provide a better experience. What we didn't realize is that this would lead to more iemts being returned as well. In the US, companies lost $351 billion in sales in 2017 alone. rtiralees are scrambling to recover their losses. They try to pacle that returned item online to be sold again, or they'll sell it to a discount partner or a liquidator. Basically, if companies cannot find a place for this item qlckuiy and economically, its place becomes the trash.

Open Cloze

And then I started to wonder: How did we get here? I mean, it was only like six years ago when a study recommended that offering free online _______ would drive customers to spend more. We started seeing companies offering free online returns to _____ more sales and provide a better experience. What we didn't realize is that this would lead to more _____ being returned as well. In the US, companies lost $351 billion in sales in 2017 alone. _________ are scrambling to recover their losses. They try to _____ that returned item online to be sold again, or they'll sell it to a discount partner or a liquidator. Basically, if companies cannot find a place for this item _______ and economically, its place becomes the trash.

Solution

  1. place
  2. returns
  3. quickly
  4. items
  5. retailers
  6. drive

Original Text

And then I started to wonder: How did we get here? I mean, it was only like six years ago when a study recommended that offering free online returns would drive customers to spend more. We started seeing companies offering free online returns to drive more sales and provide a better experience. What we didn't realize is that this would lead to more items being returned as well. In the US, companies lost $351 billion in sales in 2017 alone. Retailers are scrambling to recover their losses. They try to place that returned item online to be sold again, or they'll sell it to a discount partner or a liquidator. Basically, if companies cannot find a place for this item quickly and economically, its place becomes the trash.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
online returns 3
existing systems 2
offering free 2
free online 2
shopping behavior 2

ngrams of length 3

collocation frequency
offering free online 2
free online returns 2

ngrams of length 4

collocation frequency
offering free online returns 2

Important Words

  1. basically
  2. billion
  3. companies
  4. customers
  5. discount
  6. drive
  7. economically
  8. experience
  9. find
  10. free
  11. item
  12. items
  13. lead
  14. liquidator
  15. losses
  16. lost
  17. offering
  18. online
  19. partner
  20. place
  21. provide
  22. quickly
  23. realize
  24. recommended
  25. recover
  26. retailers
  27. returned
  28. returns
  29. sales
  30. scrambling
  31. sell
  32. sold
  33. spend
  34. started
  35. study
  36. trash
  37. years