full transcript

From the Ted Talk by Martina Flor: The secret language of letter design

Unscramble the Blue Letters

I see it, and even toady, I imagine the master baker dedicating the same amount of time to each loaf of bread that the craftsman dedicated to each letter of this word. I can see the bread, with just the right ingredients, being kneaded softly and carefully, in the same way the caamrftsn drew the ends of the letters with smooth and precise cveurs. I see the master baker placing the buns over a thin layer of foulr so the bttomos don't burn. I think of the craftsman pitntug the mosaics in the oven one by one, being careful to not let the ink run. The love for detail that the mseatr baker has is reflected in the attention that went into carientg this sign. Without having tried their bread, we already imagine it tastes good. And I can vouch for it; it was delicious.

Open Cloze

I see it, and even _____, I imagine the master baker dedicating the same amount of time to each loaf of bread that the craftsman dedicated to each letter of this word. I can see the bread, with just the right ingredients, being kneaded softly and carefully, in the same way the _________ drew the ends of the letters with smooth and precise ______. I see the master baker placing the buns over a thin layer of _____ so the _______ don't burn. I think of the craftsman _______ the mosaics in the oven one by one, being careful to not let the ink run. The love for detail that the ______ baker has is reflected in the attention that went into ________ this sign. Without having tried their bread, we already imagine it tastes good. And I can vouch for it; it was delicious.

Solution

  1. master
  2. putting
  3. flour
  4. bottoms
  5. craftsman
  6. creating
  7. today
  8. curves

Original Text

I see it, and even today, I imagine the master baker dedicating the same amount of time to each loaf of bread that the craftsman dedicated to each letter of this word. I can see the bread, with just the right ingredients, being kneaded softly and carefully, in the same way the craftsman drew the ends of the letters with smooth and precise curves. I see the master baker placing the buns over a thin layer of flour so the bottoms don't burn. I think of the craftsman putting the mosaics in the oven one by one, being careful to not let the ink run. The love for detail that the master baker has is reflected in the attention that went into creating this sign. Without having tried their bread, we already imagine it tastes good. And I can vouch for it; it was delicious.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
master baker 3
raw material 2
telling stories 2

Important Words

  1. amount
  2. attention
  3. baker
  4. bottoms
  5. bread
  6. buns
  7. burn
  8. careful
  9. carefully
  10. craftsman
  11. creating
  12. curves
  13. dedicated
  14. dedicating
  15. delicious
  16. detail
  17. drew
  18. ends
  19. flour
  20. good
  21. imagine
  22. ingredients
  23. ink
  24. kneaded
  25. layer
  26. letter
  27. letters
  28. loaf
  29. love
  30. master
  31. mosaics
  32. oven
  33. placing
  34. precise
  35. putting
  36. reflected
  37. run
  38. sign
  39. smooth
  40. softly
  41. tastes
  42. thin
  43. time
  44. today
  45. vouch
  46. word