full transcript

From the Ted Talk by Timothy Prestero: Design for people, not awards

Unscramble the Blue Letters

So, similarly, when we think about our partner MTTS, they've made some amazing technologies for treating nrbewon illnesses. So here's an overhead warmer and a CPAP. They're inexpensive, really rugged. They've taetred 50,000 kids in vtaeinm with this technology. But here's the problem: Every doctor in the world, every hospital administrator, has seen TV — curse those "ER" reruns! Turns out they all know what a medical device is supsoepd to look like. They want Buck rgeors, they don't want effective. It sounds crazy, it sounds dumb, but there are actually hospitals who would rather have no equipment than something that looks cheap and crummy. So again, if we want people to tusrt a device, it has to look trustworthy.

Open Cloze

So, similarly, when we think about our partner MTTS, they've made some amazing technologies for treating _______ illnesses. So here's an overhead warmer and a CPAP. They're inexpensive, really rugged. They've _______ 50,000 kids in _______ with this technology. But here's the problem: Every doctor in the world, every hospital administrator, has seen TV — curse those "ER" reruns! Turns out they all know what a medical device is ________ to look like. They want Buck ______, they don't want effective. It sounds crazy, it sounds dumb, but there are actually hospitals who would rather have no equipment than something that looks cheap and crummy. So again, if we want people to _____ a device, it has to look trustworthy.

Solution

  1. vietnam
  2. treated
  3. newborn
  4. trust
  5. rogers
  6. supposed

Original Text

So, similarly, when we think about our partner MTTS, they've made some amazing technologies for treating newborn illnesses. So here's an overhead warmer and a CPAP. They're inexpensive, really rugged. They've treated 50,000 kids in Vietnam with this technology. But here's the problem: Every doctor in the world, every hospital administrator, has seen TV — curse those "ER" reruns! Turns out they all know what a medical device is supposed to look like. They want Buck Rogers, they don't want effective. It sounds crazy, it sounds dumb, but there are actually hospitals who would rather have no equipment than something that looks cheap and crummy. So again, if we want people to trust a device, it has to look trustworthy.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
beautiful baby 3
effective phototherapy 3
pay attention 3
concept car 2
intensive care 2
blue light 2
receiving effective 2
silly mom 2

ngrams of length 3

collocation frequency
receiving effective phototherapy 2

Important Words

  1. administrator
  2. amazing
  3. buck
  4. cheap
  5. cpap
  6. crazy
  7. crummy
  8. curse
  9. device
  10. doctor
  11. dumb
  12. effective
  13. equipment
  14. hospital
  15. hospitals
  16. illnesses
  17. inexpensive
  18. kids
  19. medical
  20. mtts
  21. newborn
  22. overhead
  23. partner
  24. people
  25. rogers
  26. rugged
  27. similarly
  28. sounds
  29. supposed
  30. technologies
  31. technology
  32. treated
  33. treating
  34. trust
  35. trustworthy
  36. turns
  37. tv
  38. vietnam
  39. warmer
  40. world