full transcript

From the Ted Talk by Ole Scheeren: Why great architecture should tell a story

Unscramble the Blue Letters

But coming from Asia to Europe: a building for a gemran media capmony based in birlen, transitioning from the traditional print media to the digital media. And its CEO asked a few very pertinent questions: Why would anyone today still want to go to the oifcfe, because you can actually work anywhere? And how could a digital identity of a company be embodied in a building? We created not only an object, but at the center of this oejcbt we created a ganit space, and this space was about the eiepncrxee of a collective, the experience of collaboration and of togetherness. Communication, interaction as the center of a space that in itself would float, like what we call the cilvbroalatoe cloud, in the middle of the building, surrounded by an envelope of standard modular offices. So with only a few steps from your quiet work desk, you could participate in the giant collective experience of the central space.

Open Cloze

But coming from Asia to Europe: a building for a ______ media _______ based in ______, transitioning from the traditional print media to the digital media. And its CEO asked a few very pertinent questions: Why would anyone today still want to go to the ______, because you can actually work anywhere? And how could a digital identity of a company be embodied in a building? We created not only an object, but at the center of this ______ we created a _____ space, and this space was about the __________ of a collective, the experience of collaboration and of togetherness. Communication, interaction as the center of a space that in itself would float, like what we call the _____________ cloud, in the middle of the building, surrounded by an envelope of standard modular offices. So with only a few steps from your quiet work desk, you could participate in the giant collective experience of the central space.

Solution

  1. office
  2. giant
  3. experience
  4. company
  5. object
  6. berlin
  7. german
  8. collaborative

Original Text

But coming from Asia to Europe: a building for a German media company based in Berlin, transitioning from the traditional print media to the digital media. And its CEO asked a few very pertinent questions: Why would anyone today still want to go to the office, because you can actually work anywhere? And how could a digital identity of a company be embodied in a building? We created not only an object, but at the center of this object we created a giant space, and this space was about the experience of a collective, the experience of collaboration and of togetherness. Communication, interaction as the center of a space that in itself would float, like what we call the collaborative cloud, in the middle of the building, surrounded by an envelope of standard modular offices. So with only a few steps from your quiet work desk, you could participate in the giant collective experience of the central space.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
organizational structure 3
interconnected activities 2
created albertopolis 2

Important Words

  1. asia
  2. asked
  3. based
  4. berlin
  5. building
  6. call
  7. center
  8. central
  9. ceo
  10. cloud
  11. collaboration
  12. collaborative
  13. collective
  14. coming
  15. communication
  16. company
  17. created
  18. desk
  19. digital
  20. embodied
  21. envelope
  22. experience
  23. float
  24. german
  25. giant
  26. identity
  27. interaction
  28. media
  29. middle
  30. modular
  31. object
  32. office
  33. offices
  34. participate
  35. pertinent
  36. print
  37. quiet
  38. space
  39. standard
  40. steps
  41. surrounded
  42. today
  43. togetherness
  44. traditional
  45. transitioning
  46. work