full transcript

From the Ted Talk by Heidi Larson: Why rumors about vaccines spread -- and how to rebuild trust

Unscramble the Blue Letters

So we have some listening to do. And maybe that's why last year, there was reaserch that found that in six months in 2019, online — this was with hudernds — 100 million different uesrs on social media — although the numbers of individuals who expressed in their online groups, they were positive, as groups, the ones who were the most negative were recruiting the conversations in the middle that were undecided about whether they weatnd to get vaccines. The highly negative — what we might call the antivaccine gpuors — were recruiting the undecided at a rate 500 pnercet faster than the provaccine groups. 500 percent faster. They were more nimble, they were responsive and they were listening.

Open Cloze

So we have some listening to do. And maybe that's why last year, there was ________ that found that in six months in 2019, online — this was with ________ — 100 million different _____ on social media — although the numbers of individuals who expressed in their online groups, they were positive, as groups, the ones who were the most negative were recruiting the conversations in the middle that were undecided about whether they ______ to get vaccines. The highly negative — what we might call the antivaccine ______ — were recruiting the undecided at a rate 500 _______ faster than the provaccine groups. 500 percent faster. They were more nimble, they were responsive and they were listening.

Solution

  1. hundreds
  2. groups
  3. research
  4. percent
  5. users
  6. wanted

Original Text

So we have some listening to do. And maybe that's why last year, there was research that found that in six months in 2019, online — this was with hundreds — 100 million different users on social media — although the numbers of individuals who expressed in their online groups, they were positive, as groups, the ones who were the most negative were recruiting the conversations in the middle that were undecided about whether they wanted to get vaccines. The highly negative — what we might call the antivaccine groups — were recruiting the undecided at a rate 500 percent faster than the provaccine groups. 500 percent faster. They were more nimble, they were responsive and they were listening.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
social media 4
polio eradication 3
vaccine confidence 2
early signals 2
paying attention 2
hyperconnected environment 2
percent faster 2
younger generation 2

Important Words

  1. antivaccine
  2. call
  3. conversations
  4. expressed
  5. faster
  6. groups
  7. highly
  8. hundreds
  9. individuals
  10. listening
  11. media
  12. middle
  13. million
  14. months
  15. negative
  16. nimble
  17. numbers
  18. online
  19. percent
  20. positive
  21. provaccine
  22. rate
  23. recruiting
  24. research
  25. responsive
  26. social
  27. undecided
  28. users
  29. vaccines
  30. wanted
  31. year