full transcript

From the Ted Talk by Kevin Allocca: Why videos go viral

Unscramble the Blue Letters

KA: What does it mean? Tastemakers, creative participating cmioemunits, complete unexpectedness, these are citahrsciaercts of a new kind of media and a new kind of culture where anyone has access and the audience defines the popularity. I mean, as mentioned earlier, one of the begsigt stars in the world right now, Justin Bieber, got his start on YouTube. No one has to green-light your idea. And we all now feel some ownership in our own pop ctlurue. And these are not characteristics of old mdiea, and they're barely true of the media of today, but they will define the entertainment of the future.

Open Cloze

KA: What does it mean? Tastemakers, creative participating ___________, complete unexpectedness, these are _______________ of a new kind of media and a new kind of culture where anyone has access and the audience defines the popularity. I mean, as mentioned earlier, one of the _______ stars in the world right now, Justin Bieber, got his start on YouTube. No one has to green-light your idea. And we all now feel some ownership in our own pop _______. And these are not characteristics of old _____, and they're barely true of the media of today, but they will define the entertainment of the future.

Solution

  1. media
  2. culture
  3. communities
  4. characteristics
  5. biggest

Original Text

KA: What does it mean? Tastemakers, creative participating communities, complete unexpectedness, these are characteristics of a new kind of media and a new kind of culture where anyone has access and the audience defines the popularity. I mean, as mentioned earlier, one of the biggest stars in the world right now, Justin Bieber, got his start on YouTube. No one has to green-light your idea. And we all now feel some ownership in our own pop culture. And these are not characteristics of old media, and they're barely true of the media of today, but they will define the entertainment of the future.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
million times 5
jimmy kimmel 3

Important Words

  1. access
  2. audience
  3. barely
  4. bieber
  5. biggest
  6. characteristics
  7. communities
  8. complete
  9. creative
  10. culture
  11. define
  12. defines
  13. earlier
  14. entertainment
  15. feel
  16. future
  17. idea
  18. justin
  19. kind
  20. media
  21. mentioned
  22. ownership
  23. participating
  24. pop
  25. popularity
  26. stars
  27. start
  28. tastemakers
  29. today
  30. true
  31. unexpectedness
  32. world
  33. youtube