full transcript
"From the Ted Talk by Sebastian Guo: Why we need to pay attention to Chinese millennials"

Unscramble the Blue Letters

The year is 1418. On the horizon, a shimmering vision under the blazing sun. This is not a cloud, or anything you've ever seen before. It's an enormous ship followed by dozens and dozens more. Strange men come towards you in their white reobs canyrirg with them knowledge and treasures from a dniatst land. This unimaginable assemblage was led by Admiral Zheng He who established the first-ever sea route ctniecnnog the western Pacific to the Indian oeacn. The influence of this voyage was so pfonurod that it changed the lcoal cultures wherever it landed. With notvigaian skills, shipbuilding teceqnuihs, Chinese etiquette and social practices on display. Even today, the impact of Admiral Zheng's armada can be traced from Africa all the way back to Asia. I'm here to tell you that another invasion is happening 600 years later and this one will impact you. This one is also led by Chinese, but this time, it's Chinese millennials. (Laughter) I know a ton has been wtirten and said about American millennials - it's all you guys talk about! You're trying to study them, label them, define them, and most importantly, you're trying to cater to them. (Laughter) I'd like to segsugt that you might be looking at the wrong group of millennials on the wrong continent. Because whether you're rdaey or not, we Chinese millennials are about to take over the world! (Laughter) But luckily, I'm here to help you. (Laughter) Here are five things you must know for surviving the impending Chinese millennial invasion. (Laughter) Number one: We are many! (Laughter) Do you know how many American millennials you have today? 90 million. That's a lot. Now, imagine that times five. That's how many of us there are. With a population of around 400 million, we Chinese millennials are pruod to be the third biggest crnouty in the world. Most of the talk about American millennials is related to the workplace. With almost five times the amount of American millennials, Chinese millennials are an enormous labor pool. And we're being completely overlooked in the U.S. Who would you rather hire? A new employee who is the best out of 100 people? Or a new employee who is the best out of 500? And since there are so many of us, you'll be seeing more of us in places you never toughht of. Don't believe me? This guy seems pretty popular here. (Laughter) He might look old; he's actually one of us millennials. 20 years ago, who would have ienaigmd that a seven foot-plus tall Chinese athlete would become the only non-American player to lead the NBA in all-star voting. Number two: We're well educated and sepur motivated. Because of the high population density and liitmed resources, labor is easily replaceable in chnia. We are required to work harder and be more motivated just to compete with our peers. We're surely not all of the labor pool in China. I contacted Dx Consulting. Today, 57 percent of Chinese millennials have a bachelor's degree; 23 percent of us have a master's degree; and 20 percent have an associate's degree. And of course, we're not just educated in China. In the U.S. in 2014 and '15, 42 percent of Chinese suntdtes were studying STEM - science, technology, engineering, mathematics - versus 12 preecnt for American students. 27 percent of us were studying business and management versus 16 for all students studying in the U.S. We are choosing majors that can give us a competitive edge, and in turn, higher exposure and impact in Western society. Are you having a hard time motivating your American millennial employees? (Laughter) Well, Chinese millennials don't need you to spend a dime on a Foosball tblae or an in-house coffee shop. (Laughter) (Applause) We are already super motivated and qailifeud. (Laughter) And we're more than happy to take on the tough jobs. In fact, we've been preparing for it. Number three: We are the Bruce Lee in Levi's with a smartphone who shop online every day. Chinese millennials are multicultural. I even used ccshipkots to eat Georgian barbecue when I was interning here in Atlanta. And I was more devastated at this guy's death than my best scores on my Chinese exam. We are really ditagil. In 2017, smartphone penetration retas is almost 100 percent for those of us who are ages 18 to 34. We are also shaping mobile payment as well as the economy. According to a 2017 survey from Labbrand, 86 percent of Chinese millennials use mobile payment in physical shops at least once a week, versus 45 percent for American mlanlilnies. And according to Dx Consulting, we spend four times what American millennials spend for mobile pahcrseus. The U.S. is the cneter of the digital universe. But for how much longer? If you want to buy the best digital real estate in the virtual world of the future, I suggest that China is a prime location. The good news for foreign companies hoping to crutpae part of the Chinese millennial market is that my cohort is extremely mioble and adventurous. Here's my poesanrl travel map for the last couple of years. The driese to see the world dtmieoans our consumption habits. We aren't just spending money at home, we are also making purchases and using web secveris from foreign companies like Airbnb and Uber when we travel osaeervs. Sure, you buy things from us, and we buy things from you. (Laughter) So next time you have a meeting on how to epixolt millennial markets, keep in mind that cinhese millennials - not acameirn - are the biggest emerging consumer demographic on the planet. Number four: We're big picture plepoe. Do you know how big China is? It's around the same size as the States. But we all know that there are four time zones across the contiguous United States. In China, we've got one. In China, everything is perceived as one. One time zone, one official lgaganue, one praty, despite diverse ethnicities and culretus. Our thinking always starts from the overview to the sfeipcic. The Chinese way of writing an address is country, city, and street. And we write the date: year, mtonh, and day. And because we are such big picture people, we focus much more on growth and the future than Americans in the workplace. We tend to look at a cpanmoy as a whole and see how we fit into it. And nembur five: We're still Confucian individualists. Granted, we Chinese millennials are acting more and more individual nowadays, but ten years of inpohe and onnile dating apps cannot wipe out thousands of years of Confucian cultures. A sense of hierarchy is still deeply entrenched in our understanding and construction of social relations. In my mind, a child is susoeppd to show respect to his pertnas just like if I'm a subordinate. I'm exptceed to show respect to a senior manager. I don't think we should disagree with our bosses or criticize them, at least not directly or publicly. (Laughter) (lhgetaur) My American friends are more likely to clhelagne aruottihy and pweor, and I think that's a good thing. We might learn a little bit from American millennials on that, but I do like our respect for hierarchy and experience, and I don't want to see that go away. In 20 years, we'll all still be millennials, but we'll be 40, we'll be in bigger piointoss of power, and we'll have much more opportunity to change the world like we iinsst we know how to do right now. And I really hope we do. Everybody knows the Great Wall of China. Even those ancient walls were crossed by Admiral zenhg He 600 years ago, and our new border, if we even had one, is far beyond the old one. Whether you're trying to build your own walls, keep out what you don't want, keep in what you do, hold in your pidre, keep out ceomiotiptn, all those things are going to hppean anyway. The world is flat. It's flat! But it's tilted toward China now. (Laughter) And I can arssue you, we Chinese millennials are ready to be the explorers in this new aetvdnrue from the Far East. Thank you. (Applause) (Cheers)

Open Cloze

The year is 1418. On the horizon, a shimmering vision under the blazing sun. This is not a cloud, or anything you've ever seen before. It's an enormous ship followed by dozens and dozens more. Strange men come towards you in their white _____ ________ with them knowledge and treasures from a _______ land. This unimaginable assemblage was led by Admiral Zheng He who established the first-ever sea route __________ the western Pacific to the Indian _____. The influence of this voyage was so ________ that it changed the _____ cultures wherever it landed. With __________ skills, shipbuilding __________, Chinese etiquette and social practices on display. Even today, the impact of Admiral Zheng's armada can be traced from Africa all the way back to Asia. I'm here to tell you that another invasion is happening 600 years later and this one will impact you. This one is also led by Chinese, but this time, it's Chinese millennials. (Laughter) I know a ton has been _______ and said about American millennials - it's all you guys talk about! You're trying to study them, label them, define them, and most importantly, you're trying to cater to them. (Laughter) I'd like to _______ that you might be looking at the wrong group of millennials on the wrong continent. Because whether you're _____ or not, we Chinese millennials are about to take over the world! (Laughter) But luckily, I'm here to help you. (Laughter) Here are five things you must know for surviving the impending Chinese millennial invasion. (Laughter) Number one: We are many! (Laughter) Do you know how many American millennials you have today? 90 million. That's a lot. Now, imagine that times five. That's how many of us there are. With a population of around 400 million, we Chinese millennials are _____ to be the third biggest _______ in the world. Most of the talk about American millennials is related to the workplace. With almost five times the amount of American millennials, Chinese millennials are an enormous labor pool. And we're being completely overlooked in the U.S. Who would you rather hire? A new employee who is the best out of 100 people? Or a new employee who is the best out of 500? And since there are so many of us, you'll be seeing more of us in places you never _______ of. Don't believe me? This guy seems pretty popular here. (Laughter) He might look old; he's actually one of us millennials. 20 years ago, who would have ________ that a seven foot-plus tall Chinese athlete would become the only non-American player to lead the NBA in all-star voting. Number two: We're well educated and _____ motivated. Because of the high population density and _______ resources, labor is easily replaceable in _____. We are required to work harder and be more motivated just to compete with our peers. We're surely not all of the labor pool in China. I contacted Dx Consulting. Today, 57 percent of Chinese millennials have a bachelor's degree; 23 percent of us have a master's degree; and 20 percent have an associate's degree. And of course, we're not just educated in China. In the U.S. in 2014 and '15, 42 percent of Chinese ________ were studying STEM - science, technology, engineering, mathematics - versus 12 _______ for American students. 27 percent of us were studying business and management versus 16 for all students studying in the U.S. We are choosing majors that can give us a competitive edge, and in turn, higher exposure and impact in Western society. Are you having a hard time motivating your American millennial employees? (Laughter) Well, Chinese millennials don't need you to spend a dime on a Foosball _____ or an in-house coffee shop. (Laughter) (Applause) We are already super motivated and _________. (Laughter) And we're more than happy to take on the tough jobs. In fact, we've been preparing for it. Number three: We are the Bruce Lee in Levi's with a smartphone who shop online every day. Chinese millennials are multicultural. I even used __________ to eat Georgian barbecue when I was interning here in Atlanta. And I was more devastated at this guy's death than my best scores on my Chinese exam. We are really _______. In 2017, smartphone penetration _____ is almost 100 percent for those of us who are ages 18 to 34. We are also shaping mobile payment as well as the economy. According to a 2017 survey from Labbrand, 86 percent of Chinese millennials use mobile payment in physical shops at least once a week, versus 45 percent for American ___________. And according to Dx Consulting, we spend four times what American millennials spend for mobile _________. The U.S. is the ______ of the digital universe. But for how much longer? If you want to buy the best digital real estate in the virtual world of the future, I suggest that China is a prime location. The good news for foreign companies hoping to _______ part of the Chinese millennial market is that my cohort is extremely ______ and adventurous. Here's my ________ travel map for the last couple of years. The ______ to see the world _________ our consumption habits. We aren't just spending money at home, we are also making purchases and using web ________ from foreign companies like Airbnb and Uber when we travel ________. Sure, you buy things from us, and we buy things from you. (Laughter) So next time you have a meeting on how to _______ millennial markets, keep in mind that _______ millennials - not ________ - are the biggest emerging consumer demographic on the planet. Number four: We're big picture ______. Do you know how big China is? It's around the same size as the States. But we all know that there are four time zones across the contiguous United States. In China, we've got one. In China, everything is perceived as one. One time zone, one official ________, one _____, despite diverse ethnicities and ________. Our thinking always starts from the overview to the ________. The Chinese way of writing an address is country, city, and street. And we write the date: year, _____, and day. And because we are such big picture people, we focus much more on growth and the future than Americans in the workplace. We tend to look at a _______ as a whole and see how we fit into it. And ______ five: We're still Confucian individualists. Granted, we Chinese millennials are acting more and more individual nowadays, but ten years of ______ and ______ dating apps cannot wipe out thousands of years of Confucian cultures. A sense of hierarchy is still deeply entrenched in our understanding and construction of social relations. In my mind, a child is ________ to show respect to his _______ just like if I'm a subordinate. I'm ________ to show respect to a senior manager. I don't think we should disagree with our bosses or criticize them, at least not directly or publicly. (Laughter) (________) My American friends are more likely to _________ _________ and _____, and I think that's a good thing. We might learn a little bit from American millennials on that, but I do like our respect for hierarchy and experience, and I don't want to see that go away. In 20 years, we'll all still be millennials, but we'll be 40, we'll be in bigger _________ of power, and we'll have much more opportunity to change the world like we ______ we know how to do right now. And I really hope we do. Everybody knows the Great Wall of China. Even those ancient walls were crossed by Admiral _____ He 600 years ago, and our new border, if we even had one, is far beyond the old one. Whether you're trying to build your own walls, keep out what you don't want, keep in what you do, hold in your _____, keep out ___________, all those things are going to ______ anyway. The world is flat. It's flat! But it's tilted toward China now. (Laughter) And I can ______ you, we Chinese millennials are ready to be the explorers in this new _________ from the Far East. Thank you. (Applause) (Cheers)

Solution

  1. thought
  2. company
  3. mobile
  4. exploit
  5. services
  6. capture
  7. connecting
  8. adventure
  9. month
  10. overseas
  11. happen
  12. zheng
  13. supposed
  14. limited
  15. pride
  16. super
  17. imagined
  18. positions
  19. dominates
  20. techniques
  21. american
  22. suggest
  23. people
  24. iphone
  25. personal
  26. power
  27. authority
  28. qualified
  29. local
  30. distant
  31. expected
  32. rates
  33. laughter
  34. digital
  35. proud
  36. parents
  37. percent
  38. ocean
  39. students
  40. party
  41. number
  42. desire
  43. center
  44. cultures
  45. table
  46. country
  47. profound
  48. ready
  49. navigation
  50. millennials
  51. purchases
  52. specific
  53. chopsticks
  54. competition
  55. language
  56. chinese
  57. assure
  58. written
  59. china
  60. online
  61. challenge
  62. carrying
  63. robes
  64. insist

Original Text

The year is 1418. On the horizon, a shimmering vision under the blazing sun. This is not a cloud, or anything you've ever seen before. It's an enormous ship followed by dozens and dozens more. Strange men come towards you in their white robes carrying with them knowledge and treasures from a distant land. This unimaginable assemblage was led by Admiral Zheng He who established the first-ever sea route connecting the western Pacific to the Indian Ocean. The influence of this voyage was so profound that it changed the local cultures wherever it landed. With navigation skills, shipbuilding techniques, Chinese etiquette and social practices on display. Even today, the impact of Admiral Zheng's armada can be traced from Africa all the way back to Asia. I'm here to tell you that another invasion is happening 600 years later and this one will impact you. This one is also led by Chinese, but this time, it's Chinese millennials. (Laughter) I know a ton has been written and said about American millennials - it's all you guys talk about! You're trying to study them, label them, define them, and most importantly, you're trying to cater to them. (Laughter) I'd like to suggest that you might be looking at the wrong group of millennials on the wrong continent. Because whether you're ready or not, we Chinese millennials are about to take over the world! (Laughter) But luckily, I'm here to help you. (Laughter) Here are five things you must know for surviving the impending Chinese millennial invasion. (Laughter) Number one: We are many! (Laughter) Do you know how many American millennials you have today? 90 million. That's a lot. Now, imagine that times five. That's how many of us there are. With a population of around 400 million, we Chinese millennials are proud to be the third biggest country in the world. Most of the talk about American millennials is related to the workplace. With almost five times the amount of American millennials, Chinese millennials are an enormous labor pool. And we're being completely overlooked in the U.S. Who would you rather hire? A new employee who is the best out of 100 people? Or a new employee who is the best out of 500? And since there are so many of us, you'll be seeing more of us in places you never thought of. Don't believe me? This guy seems pretty popular here. (Laughter) He might look old; he's actually one of us millennials. 20 years ago, who would have imagined that a seven foot-plus tall Chinese athlete would become the only non-American player to lead the NBA in all-star voting. Number two: We're well educated and super motivated. Because of the high population density and limited resources, labor is easily replaceable in China. We are required to work harder and be more motivated just to compete with our peers. We're surely not all of the labor pool in China. I contacted Dx Consulting. Today, 57 percent of Chinese millennials have a bachelor's degree; 23 percent of us have a master's degree; and 20 percent have an associate's degree. And of course, we're not just educated in China. In the U.S. in 2014 and '15, 42 percent of Chinese students were studying STEM - science, technology, engineering, mathematics - versus 12 percent for American students. 27 percent of us were studying business and management versus 16 for all students studying in the U.S. We are choosing majors that can give us a competitive edge, and in turn, higher exposure and impact in Western society. Are you having a hard time motivating your American millennial employees? (Laughter) Well, Chinese millennials don't need you to spend a dime on a Foosball table or an in-house coffee shop. (Laughter) (Applause) We are already super motivated and qualified. (Laughter) And we're more than happy to take on the tough jobs. In fact, we've been preparing for it. Number three: We are the Bruce Lee in Levi's with a smartphone who shop online every day. Chinese millennials are multicultural. I even used chopsticks to eat Georgian barbecue when I was interning here in Atlanta. And I was more devastated at this guy's death than my best scores on my Chinese exam. We are really digital. In 2017, smartphone penetration rates is almost 100 percent for those of us who are ages 18 to 34. We are also shaping mobile payment as well as the economy. According to a 2017 survey from Labbrand, 86 percent of Chinese millennials use mobile payment in physical shops at least once a week, versus 45 percent for American millennials. And according to Dx Consulting, we spend four times what American millennials spend for mobile purchases. The U.S. is the center of the digital universe. But for how much longer? If you want to buy the best digital real estate in the virtual world of the future, I suggest that China is a prime location. The good news for foreign companies hoping to capture part of the Chinese millennial market is that my cohort is extremely mobile and adventurous. Here's my personal travel map for the last couple of years. The desire to see the world dominates our consumption habits. We aren't just spending money at home, we are also making purchases and using web services from foreign companies like Airbnb and Uber when we travel overseas. Sure, you buy things from us, and we buy things from you. (Laughter) So next time you have a meeting on how to exploit millennial markets, keep in mind that Chinese millennials - not American - are the biggest emerging consumer demographic on the planet. Number four: We're big picture people. Do you know how big China is? It's around the same size as the States. But we all know that there are four time zones across the contiguous United States. In China, we've got one. In China, everything is perceived as one. One time zone, one official language, one party, despite diverse ethnicities and cultures. Our thinking always starts from the overview to the specific. The Chinese way of writing an address is country, city, and street. And we write the date: year, month, and day. And because we are such big picture people, we focus much more on growth and the future than Americans in the workplace. We tend to look at a company as a whole and see how we fit into it. And number five: We're still Confucian individualists. Granted, we Chinese millennials are acting more and more individual nowadays, but ten years of iPhone and online dating apps cannot wipe out thousands of years of Confucian cultures. A sense of hierarchy is still deeply entrenched in our understanding and construction of social relations. In my mind, a child is supposed to show respect to his parents just like if I'm a subordinate. I'm expected to show respect to a senior manager. I don't think we should disagree with our bosses or criticize them, at least not directly or publicly. (Laughter) (Laughter) My American friends are more likely to challenge authority and power, and I think that's a good thing. We might learn a little bit from American millennials on that, but I do like our respect for hierarchy and experience, and I don't want to see that go away. In 20 years, we'll all still be millennials, but we'll be 40, we'll be in bigger positions of power, and we'll have much more opportunity to change the world like we insist we know how to do right now. And I really hope we do. Everybody knows the Great Wall of China. Even those ancient walls were crossed by Admiral Zheng He 600 years ago, and our new border, if we even had one, is far beyond the old one. Whether you're trying to build your own walls, keep out what you don't want, keep in what you do, hold in your pride, keep out competition, all those things are going to happen anyway. The world is flat. It's flat! But it's tilted toward China now. (Laughter) And I can assure you, we Chinese millennials are ready to be the explorers in this new adventure from the Far East. Thank you. (Applause) (Cheers)

ngrams of length 2

collocation frequency
chinese millennials 11
american millennials 7

Important Words

  1. acting
  2. address
  3. admiral
  4. adventure
  5. adventurous
  6. africa
  7. ages
  8. airbnb
  9. american
  10. americans
  11. amount
  12. ancient
  13. applause
  14. apps
  15. armada
  16. asia
  17. assemblage
  18. assure
  19. athlete
  20. atlanta
  21. authority
  22. barbecue
  23. big
  24. bigger
  25. biggest
  26. bit
  27. blazing
  28. border
  29. bosses
  30. bruce
  31. build
  32. business
  33. buy
  34. capture
  35. carrying
  36. cater
  37. center
  38. challenge
  39. change
  40. changed
  41. cheers
  42. child
  43. china
  44. chinese
  45. choosing
  46. chopsticks
  47. city
  48. cloud
  49. coffee
  50. cohort
  51. companies
  52. company
  53. compete
  54. competition
  55. competitive
  56. completely
  57. confucian
  58. connecting
  59. construction
  60. consulting
  61. consumer
  62. consumption
  63. contacted
  64. contiguous
  65. continent
  66. country
  67. couple
  68. criticize
  69. crossed
  70. cultures
  71. dating
  72. day
  73. death
  74. deeply
  75. define
  76. degree
  77. demographic
  78. density
  79. desire
  80. devastated
  81. digital
  82. dime
  83. disagree
  84. display
  85. distant
  86. diverse
  87. dominates
  88. dozens
  89. dx
  90. easily
  91. east
  92. eat
  93. economy
  94. edge
  95. educated
  96. emerging
  97. employee
  98. employees
  99. engineering
  100. enormous
  101. entrenched
  102. established
  103. estate
  104. ethnicities
  105. etiquette
  106. exam
  107. expected
  108. experience
  109. exploit
  110. explorers
  111. exposure
  112. extremely
  113. fact
  114. fit
  115. flat
  116. focus
  117. foosball
  118. foreign
  119. friends
  120. future
  121. georgian
  122. give
  123. good
  124. granted
  125. great
  126. group
  127. growth
  128. guy
  129. guys
  130. habits
  131. happen
  132. happening
  133. happy
  134. hard
  135. harder
  136. hierarchy
  137. high
  138. higher
  139. hire
  140. hold
  141. home
  142. hope
  143. hoping
  144. horizon
  145. imagine
  146. imagined
  147. impact
  148. impending
  149. importantly
  150. indian
  151. individual
  152. individualists
  153. influence
  154. insist
  155. interning
  156. invasion
  157. iphone
  158. jobs
  159. knowledge
  160. labbrand
  161. label
  162. labor
  163. land
  164. landed
  165. language
  166. laughter
  167. lead
  168. learn
  169. led
  170. lee
  171. limited
  172. local
  173. location
  174. longer
  175. lot
  176. luckily
  177. majors
  178. making
  179. management
  180. manager
  181. map
  182. market
  183. markets
  184. mathematics
  185. meeting
  186. men
  187. millennial
  188. millennials
  189. million
  190. mind
  191. mobile
  192. money
  193. month
  194. motivated
  195. motivating
  196. multicultural
  197. navigation
  198. nba
  199. news
  200. nowadays
  201. number
  202. ocean
  203. official
  204. online
  205. opportunity
  206. overlooked
  207. overseas
  208. overview
  209. pacific
  210. parents
  211. part
  212. party
  213. payment
  214. peers
  215. penetration
  216. people
  217. perceived
  218. percent
  219. personal
  220. physical
  221. picture
  222. places
  223. planet
  224. player
  225. pool
  226. popular
  227. population
  228. positions
  229. power
  230. practices
  231. preparing
  232. pretty
  233. pride
  234. prime
  235. profound
  236. proud
  237. publicly
  238. purchases
  239. qualified
  240. rates
  241. ready
  242. real
  243. related
  244. relations
  245. replaceable
  246. required
  247. resources
  248. respect
  249. robes
  250. route
  251. science
  252. scores
  253. sea
  254. senior
  255. sense
  256. services
  257. shaping
  258. shimmering
  259. ship
  260. shipbuilding
  261. shop
  262. shops
  263. show
  264. size
  265. skills
  266. smartphone
  267. social
  268. society
  269. specific
  270. spend
  271. spending
  272. starts
  273. states
  274. stem
  275. strange
  276. street
  277. students
  278. study
  279. studying
  280. subordinate
  281. suggest
  282. sun
  283. super
  284. supposed
  285. surely
  286. survey
  287. surviving
  288. table
  289. talk
  290. tall
  291. techniques
  292. technology
  293. ten
  294. tend
  295. thinking
  296. thought
  297. thousands
  298. tilted
  299. time
  300. times
  301. today
  302. ton
  303. tough
  304. traced
  305. travel
  306. treasures
  307. turn
  308. uber
  309. understanding
  310. unimaginable
  311. united
  312. universe
  313. virtual
  314. vision
  315. voting
  316. voyage
  317. wall
  318. walls
  319. web
  320. week
  321. western
  322. white
  323. wipe
  324. work
  325. workplace
  326. world
  327. write
  328. writing
  329. written
  330. wrong
  331. year
  332. years
  333. zheng
  334. zone
  335. zones